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This site for Shang di Karate is meant to communicate the tagline "Formal Training in a Fun, Family Style Atmosphere."
The school is founded and ran by Sibok Katy Salinas, a 5th Degree Black Belt in Kenpo Karate. Although she takes training her students as a very serious endeavour, she understands that the most key to success is making the experience fun for her students and staff. She encourages the students to support each other.
I helped write the copy and direct the content of the site to accomplish this goal.